Why does a bottle have to be round? What if we made a square water bottle? Apparently, that's what the marketers and designers at Sidel thought when they created the new Nitro Square bottle.

We agree that such a bottle will truly stand out on the shelf and attract customers with its unusual shape. Whether this attention is worth the expense of purchasing new equipment is questionable. However, the lucky owners of Sidel equipment won't have to do so – the developers assure that the new packaging solution seamlessly integrates with the company's existing machines.

The overall design combines rigid sections with flexible, pressure-absorbing surfaces. This ensures the bottle maintains its square shape. According to the manufacturer, the shape and performance characteristics are maintained throughout the supply chain and are suitable for rPET.

However, we believe the most important thing about this design solution is that it showed us that even in the most familiar forms, you can go beyond the boundaries and find an unusual look and angle.

Materials from the website sidel.com were used.