Is there any packaging without any printing at all? It probably does, but it's the exception rather than the rule. In other cases, the packaging is always printed with something, at least a batch number or expiration date. And we're all used to bright, colorful, and interesting packaging.
Today, we've decided to highlight several new packaging options, grouping them into a single category. We'll be discussing reusable packaging for products that are typically disposable.
This is precisely the kind of very unusual marketing campaign that Chupa Chups, which has been criticized more than once for the difficulty of opening its famous candies, is conducting in anticipation of the release of new, “easy-to-peel” packaging.
Yes, it's not really about the packaging. Or rather, it's not about that at all. But this new product surprised us so much that we decided to tell you about it.
This news came to us from Henkel, Germany. They introduced a special adhesive coating that allows packaging to be created without the use of high temperatures.
For producers of fresh and chilled foods, condensation in packaging is a huge problem, not only because it deteriorates the product's appearance and reduces consumer confidence, but also because it impacts its shelf life. For many products, especially in cold chain environments where temperatures fluctuate, condensation seems inevitable.
Finnish company Stora Enso has developed just such a product in the packaging world. It's called Papira® and is a biodegradable material with excellent shock-absorbing properties, a viable alternative to rigid polyurethane foam. And just recently, the material passed perhaps the most rigorous test of its protective properties.