This is precisely the kind of very unusual marketing campaign that Chupa Chups, which has been criticized more than once for the difficulty of opening its famous candies, is conducting in anticipation of the release of new, “easy-to-peel” packaging.
Yes, it's not really about the packaging. Or rather, it's not about that at all. But this new product surprised us so much that we decided to tell you about it.
This news came to us from Henkel, Germany. They introduced a special adhesive coating that allows packaging to be created without the use of high temperatures.
For producers of fresh and chilled foods, condensation in packaging is a huge problem, not only because it deteriorates the product's appearance and reduces consumer confidence, but also because it impacts its shelf life. For many products, especially in cold chain environments where temperatures fluctuate, condensation seems inevitable.
Finnish company Stora Enso has developed just such a product in the packaging world. It's called Papira® and is a biodegradable material with excellent shock-absorbing properties, a viable alternative to rigid polyurethane foam. And just recently, the material passed perhaps the most rigorous test of its protective properties.
New doesn't necessarily mean completely new; it can also be a cleverly modernized take on something old. And sometimes a fresh look at something old yields great ideas for improvement.
Not only the packaging itself should be eco-friendly, but also the filling material, which provides additional protection for the product. This doesn't apply to all companies, of course, but primarily to luxury brands, but they are always held to a higher standard. Elite liquor, expensive cosmetics, and high fashion—all these products must be packaged with the appropriate level of luxury while simultaneously complying with packaging laws. Furthermore, eco-friendly packaging is somewhat trendy these days.