"Have a break, have a KitKat" is a phrase known worldwide thanks to advertising. And now it takes on a new, completely literal meaning.
It seems news about paper fiber-based barrier solutions is nothing new – we've written about such developments numerous times. But in the lead-up to the PPWR coming into force, new options are constantly emerging, and some stand out from the crowd. For example, we'd like to highlight the proposal from UPM Specialty Materials and Felix Schoeller.
Some time ago (quite a while ago, to be honest), we wrote about the development of a prototype tube made from wood fiber. And now, finally, we have the first certified tube that can be recycled like regular paper.
Is there any packaging without any printing at all? It probably does, but it's the exception rather than the rule. In other cases, the packaging is always printed with something, at least a batch number or expiration date. And we're all used to bright, colorful, and interesting packaging.
Today, we've decided to highlight several new packaging options, grouping them into a single category. We'll be discussing reusable packaging for products that are typically disposable.
This is precisely the kind of very unusual marketing campaign that Chupa Chups, which has been criticized more than once for the difficulty of opening its famous candies, is conducting in anticipation of the release of new, “easy-to-peel” packaging.
Yes, it's not really about the packaging. Or rather, it's not about that at all. But this new product surprised us so much that we decided to tell you about it.